A studio that ships coherent products,not handoffs.
Insight IQ Labs was built around a simple frustration: the gap between the people who design a brand, the people who build the product, and the people who run the campaigns. Three quotes, three roadmaps, three sets of metrics. We stitched them into one team — accountable for outcomes from architecture to acquisition.
Headquartered in the United Kingdom, working with founders and leadership teams across Europe. We engage as long-term partners, embed where it helps, and document everything so the work outlasts us.
Four principles that guide every call.
Security-first
Every architecture decision starts with the threat model. Compliance is built in, not bolted on.
Measurable growth
Campaigns and products are judged by revenue, retention and reliability — not impressions.
Brand consistency
One identity, one voice — applied with the same care across product, marketing and sales.
Engineering rigor
Boring, proven patterns where they fit. Documented trade-offs everywhere else.
Senior practitioners.
No layers in between.
CEO & Head of IT Consulting
Nataliia Kornisheva
Over 10 years of expertise in software architecture, DevOps, and cloud technologies, leading complex implementation projects from strategy to successful deployment.
Nataliia leads the engineering practice — from system design and platform migrations to embedded delivery pods. She's the voice in the room asking what happens when this scales 10×, and what happens when it goes down at 3 AM.
office@insightiqlabs.uk
Head of Brand Strategy & Performance Campaigns
Oleg Pritula
Passionate about A/B testing and driving measurable growth through data-driven marketing strategies and high-impact performance campaigns.
Oleg owns the bridge between brand and revenue. He runs experiments at campaign cadence, keeps creative tied to a single narrative, and treats every dashboard as a hypothesis waiting to be tested.
Hiring senior engineers, brand strategists and performance leads. Always open to a conversation.
Say hello →